Discovering the concept of Target Marketing for your home based business is one of the most critical learning experiences network marketing training should deliver.
In most of the network marketing training I have seen, new people are mostly told to make a list and then talk to everyone they know, only to get bombarded with rejection and give up. No-one likes rejection!
No wonder, it makes no sense to attempt to sell a business to someone who doesn’t want a business.
Most home business owners don’t understand their target market and don’t have the resources to hire an expert marketing consultant or do in depth testing so they end up guessing who their target market is and taking a shot gun approach.
The result : Think for a minute about the most common objections people get when they receive this type of network marketing training
“I don’t have the money.”
“Is this one of those pyramids?”
“I don’t have the time.”
“I am not looking for a business.”,
They are ALL the result of poor targeting, usually because the network marketing training they received did not teach them how to do it.
Time and time again I see Network Marketing Training telling new MLM Business owners how to deal with these exact objections which would not occur if they had been trained to understand target marketing in the first place!
Good Network Marketing Training should be teaching you look for people who are looking for you.
That’s what ‘marketing’ is – finding out what your customer wants and then giving it to them!
Successful network marketing training teaches team members how to be good at discovering their target market for their particular product or service. Effective target markets are not manufactured they are recognized.
Good network marketing training around first, identifying the target helps us to understand why it makes sense for our network marketing training to focus our marketing efforts on our ideal customer or MLM Prospect.
At the centre of the target is the bullseye, those people who represent our perfect prospect based on THEIR interests and desires. In our case they would be committed and loyal business builders who have the time and desire to do what it takes to see their dreams come true. They are the ones who will duplicate the network marketing training they receive and help to create a long term stable MLM organization for you.
This is the group we want to target with all our marketing strategies designed to focus on the specific desires and needs of this target group in a way that they understand.
As we focus on the centre of the target we will inevitably hit areas that we did not intend to hit. On a target these are the additional concentric circles outside the bulls eye. For us these represent other overlapping target groups who can still provide mutual benefit, for example, part time business builders or product customers – it’s only when we miss the target altogether that we have wasted our marketing efforts.
Remember if you do miss the the target – don’t blame the target – it’s never the target’s fault!
Also remember that whilst it is possible to have more than one target for your home based business opportunity it’s difficult to aim properly at more than one target at once so it’s best to laser focus your marketing efforts towards your perfect prospect and don’t be tempted to keep redefining your target.
Once you decide who your target market is – focus on hitting it (FOCUS = Follow One Course Until Successful)
It is much easier than you would believe. In fact it really does not take anything or anyone special – most people have the ability to be a success in network marketing with the right network marketing training.
The biggest secret to having more success than you have ever had before is to personally brand yourself as a leader. Don’t panic, this is not some kind of magic that you will take years to learn. Branding is as simple as positioning yourself to add value to another persons life.
If you are looking to build your network marketing team on the internet, you can add value to your prospects by delivering the right network marketing training and simply showing them ways that they can also build their MLM team online. Everyday new people are joining the internet marketing arena, and each one of them is searching for answers, many answers that you already have to share.
If you don’t know how to market on the internet, why not get started today learning the art. Educate yourself on just one area, and become proficient at it. Now you can share the knowledge you have with others, and be attractive as a leader for others to follow and learn from. Once you have mastered one strategy, move onto another area, and again share what you have learned. Do you see how simple this is?
Network Marketing Training Systems
Brand yourself as a leader! Make it happen and the results will be amazing once you get started.
If you would like to learn more proven strategies, tools and tips to help you position yourself as a team leader opt in to my MLM High Flyer Bulletin.
And to check out the system I use CLICK HERE