Why Does Most Network Marketing Training Completely Miss This Key Success Factor?

Discovering the concept of Target Marketing for your home based business is one of the most critical learning experiences network marketing training should deliver.


Over the years I have seen a total lack of network marketing training around this vital skill. It’s one of the main reasons I believe responsible for the huge failure rate for MLM rookies.

In most of the network marketing training I have seen, new people are mostly told to make a list and then talk to everyone they know, only to get bombarded with rejection and give up. No-one likes rejection!

No wonder, it makes no sense to attempt to sell a business to someone who doesn’t want a business.

Most home business owners don’t understand their target market and don’t have the resources to hire an expert marketing consultant or do in depth testing so they end up guessing who their target market is and taking a shot gun approach.

The result : Think for a minute about the most common objections people get when they receive this type of network marketing training

“I don’t have the money.”

“Is this one of those pyramids?”

“I don’t have the time.”

“I am not looking for a business.”,

They are ALL the result of poor targeting, usually because the network marketing training they received did not teach them how to do it.

Time and time again I see Network Marketing Training telling new MLM Business owners how to deal with these exact objections which would not occur if they had been trained to understand target marketing in the first place!

Good Network Marketing Training should be teaching you look for people who are looking for you.

That’s what ‘marketing’ is – finding out what your customer wants and then giving it to them!

Successful network marketing training teaches team members how to be good at discovering their target market for their particular product or service. Effective target markets are not manufactured they are recognized.

Good network marketing training  around first, identifying the target helps us to understand why it makes sense for our network marketing training to focus our marketing efforts on our ideal customer or MLM Prospect.

network marketing trainingAt the centre of the target is the bullseye, those people who represent our perfect prospect based on THEIR interests and desires. In our case they would be committed and loyal business builders who have the time and desire to do what it takes to see their dreams come true. They are the ones who will duplicate the network marketing training they receive and help to create a long term stable MLM organization for you.

This is the group we want to target with all our marketing strategies designed to focus on the specific desires and needs of this target group in a way that they understand.

As we focus on the centre of the target we will inevitably hit areas that we did not intend to hit. On a target these are the additional concentric circles outside the bulls eye. For us these represent other overlapping target groups who can still provide mutual benefit, for example, part time business builders or product customers – it’s only when we miss the target altogether that we have wasted our marketing efforts.

Remember if you do miss the the target – don’t blame the target – it’s never the target’s fault!

Also remember that whilst it is possible to have more than one target for your home based business opportunity it’s difficult to aim properly at more than one target at once so it’s best to laser focus your marketing efforts towards your perfect prospect and don’t be tempted to keep redefining your target.

Once you decide who your target market is – focus on hitting it (FOCUS = Follow One Course Until Successful)

It is much easier than you would believe. In fact it really does not take anything or anyone special – most people have the ability to be a success in network marketing with the right network marketing training.

The biggest secret to having more success than you have ever had before is to personally brand yourself as a leader. Don’t panic, this is not some kind of magic that you will take years to learn. Branding is as simple as positioning yourself to add value to another persons life.

If you are looking to build your network marketing team on the internet, you can add value to your prospects by delivering the right network marketing training and simply showing them ways that they can also build their MLM team online. Everyday new people are joining the internet marketing arena, and each one of them is searching for answers, many answers that you already have to share.

If you don’t know how to market on the internet, why not get started today learning the art. Educate yourself on just one area, and become proficient at it. Now you can share the knowledge you have with others, and be attractive as a leader for others to follow and learn from. Once you have mastered one strategy, move onto another area, and again share what you have learned. Do you see how simple this is?

Network Marketing Training Systems

Brand yourself as a leader! Make it happen and the results will be amazing once you get started.

If you would like to learn more proven strategies, tools and tips to help you position yourself as a team leader opt in to my MLM High Flyer Bulletin.

And to check out the system I use CLICK HERE

Build Your MLM Downline FAST

The level of success and freedom in life that having a large MLM Downline offers to the average person is unlimited and that’s the appeal, Unfortunately most people jump into a new MLM home business opportunity on a hope and a prayer that this will be the one that magically multiplies, they end up with a massive MLM Downline and that makes them rich without doing much!

They fill themselves with anticipation for the windfall of cash that is as good as in the bank and then sit back and wait for the money to come flooding in.

Dream on!

If you want to have a thriving fast growing MLM Downline, then speed is of the essence.

MLM downline


We would all like a large MLM Downline of course, but let me back up for a second to say that you CAN create a large amount of success in Network Marketing FAST, but not until you know how.

There are some ways to help ensure that success happens for you and you build your MLM Downline as quickly as possible but before we get to the secret, let’s do a little ground work to set the stage for you so you can achieve the HUGE and FAST success in network marketing that you are looking for.

The first network marketing tip for growing a large MLM downline is to remember that you are in a marketing business – not a sales business. Yes, we do sell products to people, but that is only as a result of our marketing efforts. To reiterate, sales is about convincing people. ‘Network Marketing’ on the other hand is a sorting business. You are looking for people who are looking for you and what you have to offer.

A definition for marketing in this sense is “the movement of your product into the marketplace. The first thing or ‘product’ you need want to get into the marketplace is – information.

Information tools come in many forms – Websites, DVD’s, audios, brochures and/or written material. Whatever the medium you choose to use, your role is to get your information in one form or another in front of as many interested people as possible. That’s what marketing is.

The Proven Way to build a HUGE MLM Downline

Whilst it’s pretty obvious that if you generate one lead a month your MLM Downline is going to grow slowly – on the other hand, if you are generating 10-20 good targeted MLM interested leads every day your MLM Downline is obviously going to grow a lot faster – but this is about much more than just the numbers.

My own mentor is the highest earning associate in the Company I partner with and his story is a famous one. When he started building his MLM Downline he worked night and day for 3 months. During that time of intense activity he enrolled 27 people who went on to become millionaires with our company ( he then took a year off!)

His MLM Downline team was trained to do 90 day blitzes over and over again. Once he had set the process in motion it duplicated and he now has a global MLM Downline of well over 300,000.

These bursts of massive action set the whole pace for your future MLM Downline growth. They create excitement and momentum within your team and they are a lot of fun.

So if you want massive results and you decide you are going to take massive action – dedicate the next 90 days to a total blitz during which you do nothing else but everything it takes.

“But wait” as they say – “there’s more”!

After you make the commitment to take sustained massive action you will need to pour a large number of leads into your marketing funnel and this has been made much easier these days with the huge reach and targetability offered by the world wide web.

To have HUGE success using the internet to build your MLM Downline fast you will need to obtain or create a powerful marketing system that is highly duplicatable and if you want do this online here are the critical factors that you should look for:

  • It must be a system that brands You as a leader (NOT your company)
  • It must include a high power lead capture process.
  • It must include a strong follow up email system that delivers your information automatically.
  • A direct marketing style system that is monetised and sells so you don’t have to.

And then the final secret that will absolutely guarantee that you build a large MLM Downline.


Network marketing is not something that works if you’re lucky. You need to learn how to market from people who can show you what to do and and then it always works as long as you do everything in your power to make it work. Take Massive Action now and do what you have to for a short time ……. so you can do what you desire for a long time!

Set a goal in your network marketing business and don’t stop until you get there and you WILL get there.

As Goethe said “Whatever you can do, or dream you can….begin it. Boldness has genius, power and magic in it”

Forget everything you’ve ever been taught about building an MLM downline from the “gurus”.

Use this MLM downline building system instead and it comes with full training provided by masters of the art to help you succeed FAST.


How consistent MLM Recruiting Can Make You Rich

There are several things a person can do to become a network marketing success, but none compare to the benefits you will receive from continuous MLM recruiting.

A majority of your time should be spent on recruiting and building your business because in the end the bigger you build your MLM business the higher your income is going to be. It’s very important to avoid ‘management mode’ where you spend all your time managing your team and slack off on your recruiting efforts.  It’s a big no no!

So how can you go about continuously MLM recruiting and what are the magical secrets to success in multilevel marketing?

Let’s find out.

  • The first part to successful MLM recruiting is believing in yourself and the MLM product/opportunity that you are recommending. You must believe that what you have to offer is the best out there and that it is going to benefit everyone that becomes associated with you.
  • If you promote what you have to offer with great passion then other people will be curious as to why it is truly as good as you make it out to be. Now you have the person’s attention.
  • Communication is a key aspect to how people will perceive you and the mlm business opportunity you are promoting. With a network marketing business, you can get busy recruiting in lots of different ways from telephone, email, letter and today of course the biggest MLM recruiting goldmine in network marketing history – the Internet.
  • Everyone that has internet access has the ability to see the information you put at THEIR convenience. When you’re marketing online, always cross-market by advertising your website and phone number. This gives people multiple ways to contact you enhancing your chances of building your network marketing team.
  • Building personal relationships is vital when it comes to MLM Recruiting always remembering that people buy you before your company or products will help in multilevel marketing. Know that everyone you deal with has a life and interests outside network marketing.
  • If you take the time to get to know them a little better they will begin to trust you more and be more inclined to join you and your team. Ask them about family, hobbies, interests, career goals and more.
  • Persistency is a key to success in network marketing and will help in the recruiting process. Be consistent in promptly following up on every contact that you make to keep the personal relationship in tact. Offer something of value to them such as a newsletter of yours that they can subscribe to for free. Keep them interested on an ongoing basis until they finally decide to join you.
  • MLM recruiting is all about persistency and consistency. When the person sees your dedication and you take the time to build a relationship, you will build a large team in no time. Show people that they are worthwhile, then they will be more inclined to listen to you and you will be on your way to another MLM recruiting success.

These days there are lots of tools available and even whole systems that can do a lot of the MLM recruiting groundwork for you even while you are sleeping! It’s a network marketers dream come true! Go Now to check out the MLM recruiting system I use and recommend.